The books PR agency

‘FMcM are the best. They give focus, intelligence and reach, and possess a rare feel for how to build a campaign for maximum impact.’

Charles Spencer

Who we are

An award-winning literary PR company with an impressive client list and a big reputation.

With over 25 years as one of the industry’s best book promotion companies we represent some of the world’s leading writers, as well as new and emerging voices.

Our founder, Fiona McMorrough, one of the industry’s best connected people, is widely-recognised for her instinctive ability to chart success for her clients.

What we do

We provide PR and marketing for writers, books, festivals, prizes and industry initiatives, in the UK and internationally.

We work closely with our clients to precisely target coverage in traditional and digital media for maximum impact. Reaching the right and most relevant audience. Cutting through the noise.

A campaigning streak runs red within us. We champion writers and their freedom to work, bringing books to readers wherever they are.

FMcM’s 2025 Spotlight

  • Charles Spencer

  • Tina Knowles

  • Marian Keyes

  • Conn Iggulden

  • Sunday Times Young Writer of the Year

  • The British Book Awards

  • Forward Prizes

  • Capital Crime

Explore our clients

Some of our recent sucesses

The Cundill History Prize

FMcM produced a stand-out publicity and marketing campaign for the 2024 Cundill History Prize, delivering national and regional media coverage across Canada, US and the UK, and a packed two-day Cundill Festival in Montreal.

In our seventh year working on the world's leading international history prize, we successfully expanded the reach of the Cundill History Prize with an impactful range of new podcast and book trade partnerships, social media and digital marketing growth, and an increase in international media coverage.

Spotlight

  • Poetry

    Breaking both emerging and established poets into new markets.

    EXPLORE

  • Crime

    No agency is embedded more deeply in the literary crime scene.

    EXPLORE

  • International

    Working with international organisations and global publishers.

    EXPLORE

  • 'Without FMcM you wouldn’t know who I am.'

    Ruby Wax

  • 'Professional, caring, insightful. FMcM field curve balls with amazing grace.'

    Margaret Atwood

  • 'I’ve worked with many PR agencies, but FMcM are the best.'

    Richard Flanagan, Booker Prize winner

MEET YOUR TEAM