Marian Keyes
For almost two decades, FMcM have worked closely with Penguin Michael Joseph on an integrated strategy to grow Marian’s profile year-on-year, introducing her warmth and humour to a new generation of readers, and taking her unstoppable sales to new heights.
Alongside stand-out campaigns for each of Marian’s books, unique PR opportunities secured include a regular slot on Strictly Come Dancing: It Takes Two, building Marian’s profile as a media personality and a household literary name.
Marian’s latest novel, Again Rachel her brilliant sequel to Rachel’s Holiday has been a crowning achievement, with national press including a cover interview for the Observer New Review and unmissable TV & radio campaign, ultimately seizing the no.1 slots in hardback, paperback and audiobook, seeing Marian crowned Author of the Year at the British Book Awards.
What people said…
‘FMCM have subtly but effectively changed how my books are perceived. It has been a real pleasure (and great fun) working with Fiona and her wonderful team. They are focused, driven and deliver on their promises..’
Marian Keyes