Little Experts
FMcM’s highly visible campaign helped Little Experts to become to become a breakthrough success and one of the best-selling new series of 2023.
In July, Red Shed, the award-winning non-fiction imprint of Farshore, launched ‘Little Experts’, a ground-breaking new series for children aged 6-9, which sees well-known authorities introduce curious young minds to hot topics.
We delivered a major brand campaign to inspire a new generation of experts. Carefully tailored to each author, and targeted across adult, children’s and specialist media to drive awareness amongst parents, carers and young readers.
Results included a spread of high-profile television interviews, including a sofa interview with all three authors on BBC The One Show, with further interviews on ITV Good Morning Britain, ITV Lorraine and BBC Morning Live, national radio and print media, and a series of engaging events.
What people said…
‘A canny and accessible guide to the world of money.’
The Times on Why Money Matters by Deborah Meaden
‘A mixture of science and fun, it teaches kids about forms of transport without engines, such as bicycles, pedal cars, pedalos, skateboards, canoes and hang-gliders.’
Daily Express on Marvellous Vehicles by James May