Ruby Wax

FMcM have worked with Ruby Wax since 2013, helping to launch her first book on mental health, Sane New World, successfully repositioning the media and public perception of Ruby as one of the UK’s leading ambassadors for mental health.

We have since delivered campaigns for Ruby’s catalogue of bestselling mental health publications including How To Be Human, and A Mindfulness Guide for the Frazzled.

For her latest, I’m Not As Well As I Thought I Was, we secured a suite of national media coverage including a cover interview for the Observer New Review and broadcast appearances including on ITV’s Loose Women, both BBC Radio 2’s Claudia Winkleman and Emma Willis, Woman’s Hour on BBC Radio 4, BBC 5 Live with Nihal, BBC 6 Music with Craig Charles, Sky News, Times Radio and podcasts including Fearne Cotton’s Happy Place, and The Dish with Nick Grimshaw and Angela Hartnett.

I’m Not as Well as I Thought I Was became an instant bestseller.