Capital Crime

Capital Crime 2023 was lauded as the ‘most successful yet’ by founder David Headley.

FMcM has a long and successful partnership with David Headley and his team at Goldsboro Books who unite incredible writing with an ever-growing audience of loyal readers. Their latest high-impact activation to build communities and engage readers is Capital Crime, an outstanding programme of events for crime fiction fans. The festival explores all corners of the genre, and gives audiences an opportunity to meet their literary heroes.

We put David Headley and the Goldsboro team at the heart of our PR campaign, securing national print and broadcast interviews to build brand reputation and champion them as a success story for the capital.

In 2023, we amplified the programmed talent while putting David and the Goldsboro team at the heart of our highly-targeted PR and marketing campaigns. We ensured buy-in from the UK’s crime fiction community by securing interviews with specialist outlets to supplement our national print and broadcast coverage. We doubled pre-festival and onsite social media engagement, boosted by our high-profile branded taxi, video interviews with the festival’s leading authors, and activation at key London landmarks in partnership with the Book Fairies.