FMcM Expands Its Creative Digital Offer And Promotes Daniel Kramb To Head Of Content

Daniel Kramb

Head of Content at FMcM Associates

Leading books and publishing communications agency FMcM Associates has announced the promotion of Daniel Kramb to Head of Content. He will oversee FMcM’s rapidly expanding offer of creative digital strategies, including stand-out virtual events, videography projects, advertising campaigns, brand and ad design, and integrated content marketing strategies.

The digital team includes Senior Communications Manager and Bookseller 2020 Rising Star Ashton Bainbridge who leads on social media and Communications Officer Robert Greer.

FMcM’s digital strategies across the agency’s client portfolio in 2020 with Daniel as lead have included:

•         a widely admired virtual events programme as part of a fully integrated media, social media and marketing campaign for the international Cundill History Prize, rolled out with top-tier partners and culminating in last week’s winner ceremony hosted by Dan Snow and produced in partnership with History Hit

•         a stand-out launch video for the University of East Anglia’s CW50 celebration, featuring Ian McEwan, Louise Doughty, Tracy Chevalier, Ayanna Gillian Lloyd and others, produced under strict lockdown

•         the first fully digital awards ceremony of the year, for the Rathbones Folio Prize, devised and run a week into lockdown, with the winner announced live on BBC Radio 4 Front Row

•         a content-driven media campaign for the British Book Awards, while consulting on the virtual Nibbies as part of the wider Bookseller team

•         the relaunch of the agency’s website

•         social media campaigns across many of FMcM clients, with Ashton Bainbridge as lead

Daniel joined FMcM as Communications Manager in 2017 and has been part of the success of many campaigns delivered. Following four years as a journalist at the Financial Times, he has worked as a staff writer and communications consultant at Greenpeace International and a campaign  manager and copywriter at a global PR agency. A journalism graduate, Daniel’s passion is for literature: he writes fiction and poetry, has worked as a bookseller, and runs his own publishing imprint, Lonely Coot.

FMcM ends 2020 on a strong note, continuing its successful work for major clients, including World Book Day, UEA CW50, The London Book Fair, Amazon Publishing and high profile author campaigns  for Dawn French, Marian Keyes, Ruby Wax, Charles Spencer and Loyd Grossman. FMCM also runs pro-bono campaigns supporting change-driving initiatives such as the Polari Prizes, the Women Poets’ Prize, Empathy Lab and National Writing Day, with the agency’s Founder and CEO, Fiona McMorrough, being recognised in the Bookseller 150 once again.

Notes to Editors

FMcM is an award-winning communications consultancy that specialises in literature and the arts, with an impressive client list and a big reputation. Whether working on book campaigns, on literary prizes and festivals, or on pioneering industry initiatives, we represent some of  the most inspiring  and exciting brands, authors and publishers in the literary landscape.

With over 20 years at the cutting edge of the industry, we are specialists in everything from poetry and literature in translation, to blockbuster history titles, crime fiction, to literary debuts and commercial bestsellers. Our passionate and collaborative team deliver creative media, digital and PR campaigns with real impact, and respond to each project with a strategic, intelligent and bespoke approach.

www.fmcm.co.uk | @FMcMAssociates