The Brexit referendum and the political garble that ensued have pushed the UK to its lowest ever ranking in an annual survey of how nations use their gentler side to have an impact in the world. Now in its seventh year, MONOCLE’s annual Soft Power Survey is an authoritative, influential assessment of the strengths and weaknesses of national brands and the changing cultural landscape.
“It’s not just the decision to leave the EU that has dented the UK’s image,” MONOCLE says, “but the political garble that ensued and the nadir of a general election that was almost as reckless as the Brexit referendum.” The damage this has done to how the UK is seen is permanent, and “the image of Brits as a safe pair of hands is gone”.
However, the UK continues to score big on other metrics: tourism figures continue to be strong and a thriving arts scene still keeps the UK afloat. The BBC continues to speak to the world, with new services including Amharic and Pidgin.
Please contact FMcM to receive a full advance copy of the 2017 Soft Power Survey.
MONOCLE collects data covering key soft power metrics, from the overseas aid budget of a nation to the number of think tanks it hosts, from international students to the amount of tourists it attracts each year. The editorial team draws on an extensive network of editors and correspondents based around the world to compile the survey, and also looks at how writers, artists and musicians can show the best of a nation.
The 2017 Soft Power Survey is published in the December/January issue of MONOCLE, which is on sale from today, 16 November 2017.
13 New Zealand
17 South Korea
MONOCLE's annual Travel Top 50 also appears in the December/January issue, view the press release here.
Keep up to date with MONOCLE: monocle.com
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